Avantor, Inc. Director of Marketplace Business Strategy in Radnor, Pennsylvania
Job SummaryPOSITION PROFILE: (Basic Purpose of Position)The Director of Marketplace Business Strategy will drive activities that are most valuable when performed globally for the MarketSource service segment. This role will lead the following activities and will manage and guide a team that is actively using data-driven insights, innovative best practices, and creativity to design, launch and manage digital marketing campaigns from the ground up. In this exciting role, you will inspire your team to constantly deliver excellence, campaign innovation, and tangible business impact for customers.
MAJOR JOB DUTIES AND RESPONSIBILITIES (List in order of importance)
Assists in the strategic planning process by providing relevant insights in new and existing markets.
Identifies current system deficiencies and leads strategic efforts to resolve them.
Owns campaign reporting-related technologies, systems and databases; effectively troubleshoots data-mining, data-integration and data-quality issues
Oversees media and audience targeting insights, including analysis, forecasting and optimization
Deploys best-practices managing ad-serving and data extraction/integration solutions
Manages in-depth campaign analytics, including development of predictive models, cross-channel attribution analytics and performance-driven (frequency, engagement) campaign initiatives
Advises clients on options and efficacy of custom analytics projects
Integrates cross-channel data sets, including display, SEM, social, video and mobile and determines appropriate KPIs/ROI measurement requirements for cross-channel campaigns
Builds strong working relationships with internal stakeholders; Internal client services and technology teams, Client leadership, Agency counterparts, Vendors
Works with client-side data teams to coordinate/integrate data and systems as necessary
Develops strong industry relationships and provides leadership to clients
Mentors and supervises junior members of the analytics team
QUALIFICATIONS (Education/Training, Experience and Certifications)
BS/BA in Mathematics, Statistics, Computer Science or related field required. Master’s degree, preferred.
Minimum of 7 years’ experience in Strategic planning, leading an Analytics team or business for an Internet, digital media or related consulting company: • 4-5 years in data management, predictive modeling/forecasting and/or statistical analysis • 2+ years in digital analytics (both display and paid search) a must
Agency or Ad Network experience preferred
Programmatic experience preferred
Strong working knowledge of BI/reporting tools, programmatic/media analytics methods, web analytics data and CRM solutions
Strong knowledge of ad serving, and media analytics tools (online and offline) as well as syndicated interactive research applications including but not limited to DoubleClick DART for Advertisers (DFA), (Search/Media Visor) and Atlas
Working commercial experience with tools such as Google Analytics or OmnitureConversant in development of data warehousing solutions (tools, ETL strategy, data staging)
Experience in linear regression, correlations, cluster analytics, driver analysis, data modeling, data mining and other statistical procedures.
KNOWLEDGE SKILLS AND ABILITIES (Those necessary to perform the job competently)
Must be strategic thinking and customer-focused self-starter with a high level of initiative, flexibility, attention to deadlines and overall organization
Must have experience planning/prioritizing software development projects and managing a small internal and/or outsourced teams
Must thrive in a dynamic hands-on environment and display innovative problem-solving skills
Ability to translate business questions and needs into technical projects and specifications
Ability to clearly communicate and persuasively present technical data and conclusions in an organized manner to a wide variety of audiences
Ability to lead, motivate and influence team members and business counterparts
Ability to travel as required
Expert knowledge of Microsoft Office Suite.
ENVIRONMENTAL WORKING CONDITIONS & PHYSICAL EFFORT (Under Typical Positions)
The work environment is an office setting.
The duties of the job will require travel within the U.S. approximately 10% of the time. Some travel to Europe may also be required.
Work assignments are diversified. Examples of past precedent are used to resolve work problems. New alternatives may be developed to resolve problems.
A frequent volume of work and deadlines impose strain on a routine basis.
DISCLAIMER:The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position.Avantor is proud to be an equal opportunity employer.
We are an Equal Employment/Affirmative Action employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.
If you need a reasonable accommodation for any part of the employment process, please contact us by email at TalentManagement@vwr.com and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
Avantor® is a leading global provider of integrated, tailored solutions for the life sciences and advanced technology industries. Strengthened by the recent acquisition of VWR, the Company is a trusted partner to customers and suppliers from discovery to delivery. With operations in more than 30 countries and a diverse portfolio that includes more than four million products, Avantor enables customer success through innovation, cGMP manufacturing and comprehensive service offerings. Collectively, we set science in motion to create a better world.
Learn more at www.avantorsciences.com